Marketing Manager

Job summary

Execute the established year-one marketing playbook, build the company’s marketing engine, and adapt the roadmap based on results. Coordinate marketing channels and initiatives to support business growth and customer acquisition.

Job details

About the Client: Our client is a profitable B2B SaaS, serving higher ed. It's platform is built into the daily workflow of the institutions it serves, making it hard to replace and customers stay for years. Growth so far has come from referrals and word of mouth. New investment is now funding a clear growth plan. That means building out sales and marketing, bringing AI and automation into the product, and expanding beyond its home market. The team is small and has been together a long time, with very little turnover. Leadership works closely with the team and makes decisions quickly. The company is remote first and GTA based, with regular in-person time that's increasing. The Opportunity: Until now, marketing has been a collective effort across the founding team, with most new business coming inbound through referrals and word of mouth. You will be the company's first dedicated marketing hire. A year-one marketing playbook is already in place. It defines the roadmap and initial deliverables. Your job is to put it into action, build the marketing engine from the ground up, and evolve it based on what the results tell you. The Skills/Requirement Needed to Succeed: 1) Experience as a hands on user of HUBSPOT MARKETING HUB 2) Previous experience working for a B2B or B2B2C SaaS product company where the goal of marketing campaigns is ARR growth. 3) A hands on marketer who understands how all the channels and components fit together to create impactful results. Email marketing, ABM, content, social channels, events and webinars. 4) Experience as a FOUNDING marketer or as the solo marketer in a small company. You love broad scope and making an impact on a business. 5) Based in the GTA. This is a remote-first company; however, occasional in-person events or meetings should be expected. Martyn Bassett Associates: Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.

What you’ll do

Execute the established year-one marketing playbook, build the company’s marketing engine, and adapt the roadmap based on results. Coordinate marketing channels and initiatives to support business growth and customer acquisition.

Requirements

Candidates should have hands-on experience with HubSpot Marketing Hub and marketing for a B2B or B2B2C SaaS company focused on ARR growth. They should be a hands-on founding or solo marketer with broad channel experience and be based in the Greater Toronto Area.

Listed skills

• Social Media Marketing · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• HubSpot Marketing Hub
• B2B SaaS Marketing
• B2B2C Marketing
• ARR Growth
• Marketing Campaigns
• Email Marketing
• Account-Based Marketing
• Content Marketing
• Social Media Marketing
• Event Marketing
• Webinars
• Marketing Automation
• Marketing Strategy
• Marketing Operations
• Founding Marketing
• Demand Generation

Job areas

• Marketing
• Management & Leadership
• Education

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