Manager Brand Engagement

Job summary

Build and lead a national hospitality engagement strategy, developing trusted venue partnerships and a portfolio that strengthens brand visibility, advocacy, and experiences for legal-age adult consumers. Design responsible engagement programs and lead agencies, vendors, and field teams through training, deployment, and live execution while meeting compliance standards.

Job details

At Rothmans, Benson & Hedges Inc. (RBH), an affiliate of Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. We empower people to learn, collaborate, challenge the status quo and contribute to our smoke-free ambition. We want everyone to feel the joy of belonging through a fair, inclusive and accessible hiring experience that welcomes diverse perspectives. About The Role We are looking for an exceptional relationship builder to lead consumer engagement across Canada's hospitality and entertainment landscape. You will connect venue relationships into a national community that strengthens brand visibility, advocacy and experiences for legal-age adult consumers. Impact You'll Own Build a national hospitality community through trusted partnerships. Create responsible experiences that strengthen brand visibility and equity. Expand a high-potential venue portfolio while maintaining compliance and execution standards. What You'll Do Build relationships with hospitality groups, venue owners, operators, frontline teams, promoters and industry partners. Lead the national engagement roadmap, annual calendar and venue portfolio strategy. Design programs that enhance hospitality occasions and legal-age consumer engagement. Lead agencies, vendors and field teams across training, deployment and live execution. Skills & Capabilities Must-haves Experience in brand engagement, experiential marketing, hospitality partnerships, events or consumer experience. Proven ability to build trusted relationships with venue owners, operators and external partners. Strong judgement, business acumen, negotiation and project leadership skills. Experience working within governance and approval processes in a regulated environment. A relevant university degree or equivalent professional experience. Nice-to-haves Experience in hospitality, nightlife, entertainment or live consumer experiences. Ability to move confidently between strategy and field execution. Rewards & Benefits Grow your expertise, business understanding and leadership capabilities. Employees receive a competitive total rewards package, which may include flexible work arrangements, wellness programs, incentives and benefits. Salary: $126,888.00 Vacancy Status: This job posting relates to an existing vacancy. Application Process The process may include application review, recruiter and hiring manager interviews, a role-specific assessment and a final interview. Equal Opportunities & Accessibility RBH is an equal opportunity employer committed to a welcoming, respectful and accessible workplace. If you require accommodation during recruitment, selection or employment, or cannot apply online, contact AODA.RBH@rbhinc.ca. Use of Artificial Intelligence We use algorithmic software to support applicant sorting and screening. It does not autonomously reject candidates and requires human intervention. Who We Are RBH is a Canadian subsidiary of PMI. We are building our future on replacing cigarettes with smoke-free products that, while not risk-free, are a better alternative than cigarette smoking. Learn More About What RBH Believes Follow RBH on LinkedIn Visit the RBH website 34126

What you’ll do

Build and lead a national hospitality engagement strategy, developing trusted venue partnerships and a portfolio that strengthens brand visibility, advocacy, and experiences for legal-age adult consumers. Design responsible engagement programs and lead agencies, vendors, and field teams through training, deployment, and live execution while meeting compliance standards.

Requirements

Requires experience in brand engagement, experiential marketing, hospitality partnerships, events, or consumer experience, along with a record of building trusted relationships with venue owners, operators, and external partners. Candidates should bring strong judgment, business acumen, negotiation and project leadership skills, experience with governance and approvals in a regulated environment, and a relevant university degree or equivalent professional experience.

Benefits

• Flexible Work Arrangements
• Wellness Programs
• Incentives
• Benefits

Listed skills

• Training · Preferred
• Regulatory Compliance · Preferred
• Negotiation · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Brand Engagement
• Experiential Marketing
• Hospitality Partnerships
• Relationship Building
• Consumer Experience
• Strategic Planning
• Event Management
• Negotiation
• Business Acumen
• Project Leadership
• Regulatory Compliance
• Agency Management
• Vendor Management
• Field Team Leadership
• Training
• Live Event Execution

Job areas

• Marketing
• Management & Leadership
• Hospitality
• Creative & Media

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