Strategic Field Events Senior Analyst, (TMT Commercial Business)

Toronto, ON
On-site
Posted Nov 13, 2026
1 position

Applications are currently unavailable for this posting.

Employment type: Full-time
Posting language: English

Job summary

Develop and execute regional TMT field marketing strategies and integrated campaigns that generate pipeline, accelerate sales, strengthen client relationships, and increase product adoption. Manage live, hybrid, virtual, and digital initiatives; coordinate sales and cross-functional partners and vendors; and use performance analytics to improve marketing outcomes.

Job details

Description The Experience We are seeking a proactive, strategic, and detail-minded Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies. What You'll Actually Be Doing Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region. Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion. Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads. Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences. Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics. Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources. Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands. You're Our Person If... Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus). B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines. Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows. Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments. Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams. Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.

What you’ll do

Requirements

Requires at least five years of B2B marketing experience and a strong understanding of enterprise buyer journeys, executive engagement, and B2B sales pipelines. Candidates should have hands-on integrated campaign and lead-nurturing experience, strong analytical and communication skills, and familiarity with CRM, marketing automation, and business intelligence tools such as Tableau.