Audience Marketing Lead

Job summary

The Audience Marketing Lead will define and execute global audience strategies across retail, VIP, and institutional segments to drive growth. They will lead integrated media planning, manage KOL and paid media systems, and establish robust measurement frameworks to optimize marketing effectiveness.

Job details

About us Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide. What You’ll Do Own the Audience Marketing Strategy Translate business and marketing priorities into clear audience strategies across key customer segments, including retail, VIP, professional/semi-professional traders and institutional audiences. Identify where and how different audiences consume information, build trust, make decisions and take action. Define the role of KOLs, social/community, paid media and strategic media partnerships across different stages of the customer journey. Build a global audience and channel framework that can be adapted effectively by different regions and business units. Build the Optimal Media & Channel Mix Develop integrated media strategies based on business objectives, audience behavior and expected ROI—not individual channel priorities. Determine the optimal mix of paid media, KOL/creator partnerships, social/community and other relevant channels for major campaigns. Recommend where marketing investment should increase, decrease or stop based on performance and business impact. Develop media planning and investment principles across always-on and campaign-based activities. Build Audience Intelligence Establish a systematic understanding of our key audiences: who they are, what influences them, where they spend time, what content they trust and what drives action. Combine behavioral data, campaign performance, social/community signals, customer research and regional insights to continuously improve audience strategy. Build audience segmentation and channel intelligence that can be used across product launches, regional GTM and institutional marketing. Lead KOL, Social & Community and Paid Media as One System Lead and develop the teams responsible for KOL/creator marketing, social & community, and paid media. Break down channel silos and establish shared objectives, planning processes, content requirements and measurement. Build a strategic KOL portfolio based on audience relevance, influence and measurable business value rather than reach alone. Strengthen owned social and community channels as long-term audience assets, not simply campaign distribution channels. Build or strengthen internal paid-media planning and optimisation capabilities. Own Measurement & Marketing Effectiveness Establish a clear measurement framework connecting audience marketing activity to business outcomes. Define KPIs across awareness, consideration, engagement, acquisition, conversion and retention according to campaign objectives. Improve attribution and tracking across paid, KOL and owned channels. Build regular performance reviews and investment effectiveness reporting. Turn campaign learnings into actionable decisions for future channel and budget allocation. Drive Integrated Planning Across the Business Partner closely with Product Marketing, Regional Marketing, Institutional Marketing, Brand, Events and business teams to translate their priorities into audience activation strategies. Establish clear planning and briefing processes so channel teams operate against shared business objectives. Balance global consistency with regional audience and market differences. Serve as a strategic advisor to business and marketing leaders on audience, media and channel investment decisions. What We’re Looking For 8–12+ years of experience across integrated marketing, media strategy, audience marketing, growth marketing or related disciplines, with meaningful leadership experience. Demonstrated experience building strategies across multiple channels rather than specialising exclusively in one channel. Strong understanding of paid media, social/community and influencer/KOL ecosystems; direct hands-on expertise in every channel is not required, but the ability to strategically lead specialists is. Strong audience and consumer insight capability, with experience translating research and behavioral data into marketing decisions. Strong commercial judgment and ability to connect marketing investment with measurable business outcomes. Experience managing meaningful marketing budgets and making investment/trade-off decisions. Strong analytical capability, including campaign measurement, experimentation, attribution and ROI analysis. Proven people leadership and experience managing multiple teams or disciplines. Strong stakeholder management skills and ability to work across global, regional and functional teams. Comfortable operating in a fast-moving environment with competing priorities and imperfect information. Experience in fintech, crypto, financial services, technology or another high-growth global industry is preferred but not mandatory. Why Bitget? Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it! If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply! For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.

What you’ll do

The Audience Marketing Lead will define and execute global audience strategies across retail, VIP, and institutional segments to drive growth. They will lead integrated media planning, manage KOL and paid media systems, and establish robust measurement frameworks to optimize marketing effectiveness.

Requirements

Candidates must have 8–12+ years of experience in integrated marketing, media strategy, or growth marketing with proven leadership capabilities. Strong analytical skills, commercial judgment, and the ability to manage complex, multi-channel marketing budgets are essential.

Benefits

• Competitive salary

Listed skills

• Data analysis · Preferred
• Campaign Management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Audience marketing
• Media strategy
• Growth marketing
• KOL management
• Paid media
• Marketing strategy
• Data analysis
• Stakeholder management
• Performance marketing
• Campaign management
• Marketing leadership
• Consumer insights
• Budget management
• Attribution modeling
• Integrated planning
• Strategic partnerships

Job areas

• Marketing
• Management & Leadership
• Finance & Accounting
• Data & Analytics
• Consulting

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