Integrated Marketing Lead

Job summary

The Integrated Marketing Lead will translate business goals into actionable marketing strategies and oversee integrated marketing planning across regions and business lines. They will also lead collaboration between HQ and regional teams while driving execution and accountability to ensure measurable business outcomes.

Job details

About us Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide. What you'll do 1. Translate Business Goals into Marketing Strategy Understand business priorities across regions and business lines and translate them into actionable marketing strategies. Identify the most important business problems marketing should solve, rather than simply responding to incoming requests. Define objectives, target audiences, key messages, GTM approach and success metrics. 2. Own Integrated Marketing Planning Build quarterly and annual integrated marketing plans across regions and business lines. Connect Product Marketing, Audience Marketing, Events, Brand, PR and regional teams around shared business priorities. Establish clear prioritisation principles for projects, budgets and resources. Ensure marketing activities are coordinated rather than executed in silos. 3. Lead HQ × Regional Collaboration Act as the strategic interface between HQ marketing and regional/business teams. Define what should be owned globally versus locally. Help regional teams develop stronger local marketing strategies based on their business objectives. Identify capability gaps and improve marketing quality across markets. 4. Drive Execution & Accountability Turn strategy into clear plans, owners, timelines and deliverables. Establish planning and review cadences across teams. Track whether initiatives deliver against agreed business and marketing objectives. Identify underperforming initiatives and recommend where to adjust, scale or stop investment. 5. Build Marketing Effectiveness Connect marketing investment to measurable business outcomes. Work with Audience Marketing and other specialist teams to optimise channel, budget and resource allocation. Build frameworks and playbooks that improve planning quality and scalability across regions. What you'll need 8–12+ years in Integrated Marketing, Marketing Strategy, GTM, Business Marketing or Strategic Planning. Strong ability to translate business strategy into marketing strategy. Experience managing complex, cross-functional and multi-market marketing programs. Strong commercial judgment and prioritisation skills. Able to influence senior business and regional stakeholders without relying on formal authority. Strong understanding of marketing disciplines, but does not need to be a specialist in every channel. Proven leadership experience and ability to build operating mechanisms, not just individual campaigns. Experience in fintech, financial services, technology, crypto or another complex/high-growth business is preferred. Why Bitget? Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it! If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply! For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.

What you’ll do

The Integrated Marketing Lead will translate business goals into actionable marketing strategies and oversee integrated marketing planning across regions and business lines. They will also lead collaboration between HQ and regional teams while driving execution and accountability to ensure measurable business outcomes.

Requirements

Candidates must have 8–12+ years of experience in integrated marketing, strategy, or business planning with a strong ability to translate business strategy into marketing plans. Proven leadership experience in complex, cross-functional environments and the ability to influence senior stakeholders are essential.

Benefits

• Competitive salaries

Listed skills

• Prioritization · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Integrated Marketing
• Marketing Strategy
• Go-To-Market Strategy
• Strategic Planning
• Cross-functional Leadership
• Stakeholder Management
• Budget Management
• Project Management
• Business Strategy
• Marketing Analytics
• Brand Management
• Product Marketing
• Public Relations
• Commercial Judgment
• Prioritization
• Operating Mechanisms

Job areas

• Marketing
• Management & Leadership
• Finance & Accounting
• Technology

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