BitgetVerified Job Source

Institution Marketing Manager

Ottawa, ON
On-site
Posted Sep 24, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Not Applicable

Job summary

Develop and execute comprehensive marketing strategies for institutional clients while coordinating cross-functional resources. Establish performance measurement frameworks to track campaign effectiveness and support regional teams with strategic guidance.

Job details

About us Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide. What you'll do Develop quarterly marketing strategies for institutional clients and regional markets; collaborate with Institutional BD and Regional Sales to define business objectives and go-to-market approaches, rather than passively fulfilling requests. Lead end-to-end campaign planning and project management, serving as the single point of contact across business lines to coordinate resources including content, social media, KOLs, and events. Build a framework for measuring and attributing marketing performance, establishing a complete closed loop from goal setting and strategy development to execution and post-campaign review. Provide regional teams with strategic frameworks, resource integration, and performance standards to support localized execution. What you'll need 5+ years of experience in marketing strategy or project management; background in B2B, finance, securities, or exchanges is preferred. Understand the decision-making logic and business scenarios of institutional clients, enabling professional dialogue with business stakeholders; familiarity with the crypto or derivatives industry is a plus. Proven ability to plan and manage full-cycle campaigns, with experience driving multiple business lines simultaneously and managing cross-functional collaboration. Data-driven with hands-on experience in building marketing attribution or performance measurement systems. Fluent in both Chinese and English as working languages; experience in cross-regional collaboration is preferred. Why Bitget? Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it! If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply! For more information regarding candidates' personal data processing, please refer to Bitget Candidate Privacy Notice.

What you’ll do

Requirements

Requires at least 5 years of experience in marketing strategy or project management, preferably within finance or B2B sectors. Candidates must be fluent in English and Chinese and possess strong data-driven decision-making skills.